Introducing the new ClearAccept Brand
ClearAccept has been a hugely important part of the ClearCourse business since its launch in 2018. While at a group level, a focus has been on acquiring new software businesses with huge potential, the role of ClearAccept has been significant.
As the group’s own payments platform, ClearAccept has helped those software businesses to accept payments with a future-proof solution designed especially for SMEs.
In a very short space of time, we built a multi-channel payments platform that’s integrated into ClearCourse platforms across automotive, hospitality, jobs and trades, medical and aesthetics, membership, retail, sport and leisure and veterinary.
Our initial branding was designed to help us get off the ground. We had a simple logo and website, which helped us to ‘get out there’ and build our products.
What started as an online payment platform has quickly developed to include a wide range of card machines, an online payment solution, a virtual terminal, and pay by link – plus a top-class fraud monitoring solution.
We now have more than 1000 customers and are approaching £1bn of payments flow.
We’re also about to launch our class-leading integrated Android card machine with Pay at Table, and will be the first in the UK to offer the integrated Android device with a business app for software platforms and their customers.
Given all of that, it was clear we needed to mature as a brand – we needed an identity to represent who we are, why we exist, what we offer, and where we’re headed.
Creating a new ClearAccept
Our brand and our purpose were known internally, but we needed to better communicate this to customers. We needed a new look and feel that matched the quality of what we’ve built and how proud we are of our brand.
It needed to help us grow by having clearer messaging about what we offer, what we integrate with and why we can support their business goals.
We wanted something our team is proud to show off and could evolve with us as we continue to grow. And we wanted a brand statement that clearly summed up what we do, and the benefit our clients get.
Our new brand statement? Future-proof your payments.
Very deliberately, it’s not a grandiose, aspirational sentiment because payments are a day-to-day business need. It is, however, a statement that conveys exactly what we offer.
Our products help ClearCourse platforms secure their customers’ payments with a solution that’s designed for their software today, but whose entire roadmap is guided by what our customers will need tomorrow.
- It sums up why ClearAccept is the best choice for ClearCourse customers.
- It’s more than payments.
- It’s about innovation, security, partnership, transparency and support.
Our new look
Our original brand identity incorporated a tick to represent an accepted payment and positive experience. We wanted to keep this idea, but it needed modernising to be cleaner and more distinctive.
Our new brand identity is simple, clean and modern and features a stronger, simpler graphic for a more powerful statement.
We’re proud of how it looks and the messages that the brand conveys, and all of our marketing channels, our physical assets and this new website have been redesigned with our new identity in mind.
You’ve probably also noticed that we’ve gone green. We feel that this aligns more closely with the visual representation of ‘accept’ and the positive direction we’re heading in.
Our values
As part of the ClearCourse group, our team and our brand are guided by our FAIR™ Values, which keep us focused on how we approach things every day, from how we interact with our colleagues and customers to why and how we build our products.
Of course, a brand in itself means very little – it’s got to be backed up by the right people and the right products.
And, fortunately, we’re certain we have them!
