Introducing the new ClearAccept Brand

Sep 07, 2022

ClearAccept has been a hugely important part of the ClearCourse business since its launch in 2018. While at a group level, a focus has been on acquiring new software businesses with huge potential, the role of ClearAccept has been significant.


As the group’s own payments platform, ClearAccept has helped those software businesses to accept payments with a future-proof solution designed especially for SMEs. 


In a very short space of time, we built a multi-channel payments platform that’s integrated into ClearCourse platforms across automotive, hospitality, jobs and trades, medical and aesthetics, membership, retail, sport and leisure and veterinary. 


Our initial branding was designed to help us get off the ground. We had a simple logo and website, which helped us to ‘get out there’ and build our products. 


What started as an online payment platform has quickly developed to include a wide range of card machines, an online payment solution, a virtual terminal, and pay by link – plus a top-class fraud monitoring solution. 


We now have more than 1000 customers and are approaching £1bn of payments flow. 


We’re also about to launch our class-leading integrated Android card machine with Pay at Table, and will be the first in the UK to offer the integrated Android device with a business app for software platforms and their customers. 


Given all of that, it was clear we needed to mature as a brand – we needed an identity to represent who we are, why we exist, what we offer, and where we’re headed. 

Creating a new ClearAccept

Our brand and our purpose were known internally, but we needed to better communicate this to customers. We needed a new look and feel that matched the quality of what we’ve built and how proud we are of our brand. 


It needed to help us grow by having clearer messaging about what we offer, what we integrate with and why we can support their business goals.


We wanted something our team is proud to show off and could evolve with us as we continue to grow. And we wanted a brand statement that clearly summed up what we do, and the benefit our clients get. 


Our new brand statement? Future-proof your payments. 


Very deliberately, it’s not a grandiose, aspirational sentiment because payments are a day-to-day business need. It is, however, a statement that conveys exactly what we offer. 


Our products help ClearCourse platforms secure their customers’ payments with a solution that’s designed for their software today, but whose entire roadmap is guided by what our customers will need tomorrow.


  • It sums up why ClearAccept is the best choice for ClearCourse customers. 
  • It’s more than payments. 
  • It’s about innovation, security, partnership, transparency and support.

Our new look

Our original brand identity incorporated a tick to represent an accepted payment and positive experience. We wanted to keep this idea, but it needed modernising to be cleaner and more distinctive. 


Our new brand identity is simple, clean and modern and features a stronger, simpler graphic for a more powerful statement. 


We’re proud of how it looks and the messages that the brand conveys, and all of our marketing channels, our physical assets and this new website have been redesigned with our new identity in mind.


You’ve probably also noticed that we’ve gone green. We feel that this aligns more closely with the visual representation of ‘accept’ and the positive direction we’re heading in.

Our values

As part of the ClearCourse group, our team and our brand are guided by our FAIR™ Values, which keep us focused on how we approach things every day, from how we interact with our colleagues and customers to why and how we build our products.

FAIR values

Of course, a brand in itself means very little – it’s got to be backed up by the right people and the right products.


And, fortunately, we’re certain we have them!

24 Nov, 2023
I n today’s whirlwind of technological progress, our payment methods have seen a dramatic transformation. But in this fast-paced digital evolution, the hospitality industry confronts a critical challenge: making payments accessible to everyone, particularly those with visual impairments. The widespread use of touchscreen card devices in stores has unintentionally left out individuals with blindness or visual impairments, leading to frustrating and embarrassing experiences during the payment process. The emergence of buttonless touchscreen card readers in shops and small-to-medium-sized businesses has inadvertently created obstacles for those who depend on tactile buttons to input their PIN. This has created unfortunate situations where blind customers either have to reveal their confidential PIN to strangers or sadly abandon their intended purchases, significantly impacting their shopping experiences. Luckily, the realm of payment innovation is stepping up to tackle this issue head-on. Enter our "Pay at Table" device – a game-changer designed with visually impaired customers in mind. This innovative device represents a leap forward in accessible payment solutions. Built on the Axium DX8000 with Android's operating system, the Pay at Table device comes equipped with Visually Impaired Mode as standard. When activated, this mode provides an audible, step-by-step guide through the payment process. The device communicates crucial information, such as the transaction amount, the location of the PIN pad, button layouts, and guidance on entering and confirming the PIN securely. The importance of such inclusive technology cannot be overstated. Despite existing accessibility solutions, visually impaired consumers often find that retailers are unaware of these options, perpetuating the problem. It's essential for businesses to adopt these features to ensure a smooth payment experience for all customers. As the world embraces digital payment solutions, it's crucial to keep inclusivity and accessibility at the forefront of technological advancements. Our Pay at Table device exemplifies how innovation can empower individuals with diverse needs, ensuring that everyone can fully and confidently participate in the digital economy. At the heart of this innovation lies a commitment to breaking barriers and ensuring that every individual, regardless of visual ability, can engage in the modern payment landscape with confidence and independence. This is just the beginning – a step towards a more inclusive, accommodating future in the realm of digital payments. 
Merchant finance
27 Sep, 2023
Small and medium-sized businesses (SMBs) are the backbone of economies around the world. They play a crucial role in job creation, innovation, and economic growth. However, these businesses often face challenges when it comes to accessing capital and financing. This is where merchant financing steps in as a valuable solution. In this blog post, we'll explore five ways merchant financing can empower SMBs to thrive and expand. Access to Quick and Flexible Capital One of the most significant advantages of merchant financing is the speed at which businesses can access capital. Traditional loans from banks can involve lengthy approval processes, extensive paperwork, and stringent eligibility criteria. In contrast, merchant financing, often provided by alternative lenders, offers a streamlined application process with minimal documentation. Freedom with Your Funds Merchant financing empowers businesses to allocate the capital in ways that align with their specific objectives. This flexibility is a game-changer for SMBs. It allows them to make strategic decisions based on their unique circumstances. Whether it's expanding their product line, launching a new marketing campaign, renovating their storefront, hiring additional staff, or simply bolstering their working capital, merchant financing lets business owners tailor their investments to maximize growth and profitability. By being able to adapt to changing needs and seize opportunities promptly, businesses can position themselves for success in a dynamic marketplace. This level of financial autonomy can be a significant competitive advantage, enabling SMBs to respond quickly to emerging trends and customer demands, ultimately driving long-term success. Aligns with Cash Flow Merchant financing is designed to align with a business's cash flow, making it a more sustainable financing option. Rather than fixed monthly payments, repayments are tied to a percentage of daily card transactions. This means that during slow periods, businesses pay less, relieving some of the financial pressure. This flexibility ensures that business owners can manage their cash flow effectively, enabling them to meet operational expenses, make timely repayments, and maintain a healthy financial position. Suitable for Businesses with Seasonal Revenue Many SMBs, especially those in industries with seasonal demand fluctuations, struggle to find financing options that accommodate their unique revenue patterns. Merchant financing is an ideal solution for such businesses. By basing repayments on a percentage of daily sales, merchant financing can adapt to the ebb and flow of seasonal revenue. During peak seasons, businesses pay more, and during slower periods, payments decrease. This ensures that businesses can cover their expenses without straining their finances during off-peak times. Minimal Credit Score Requirements Traditional lenders often place a heavy emphasis on a business owner's credit score when assessing loan applications. For many SMBs, a less-than-perfect credit score can be a roadblock to securing financing. Merchant financing providers, however, take a broader view of a business's financial health. While credit history is still a consideration, it's not the sole determining factor. This means that businesses with lower credit scores or limited credit history may still qualify for merchant financing, offering them an opportunity to improve their financial standing. Merchant financing has emerged as a lifeline for small and medium-sized businesses, addressing many of the challenges they face when seeking capital. Its quick accessibility, lack of collateral requirements, alignment with cash flow, suitability for seasonal businesses, and minimal credit score requirements make it an attractive financing option. With the right approach, merchant financing can be a powerful tool to help SMBs grow and thrive in today's competitive business landscape.
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